‘Beacon’ a Retail's hope: Shopping that's personal
CSE, SLTIET, India
ABSTRACT
since retailers has accepted to provide seamless shopping to the consumers, the line between online and offline shopping is becoming soften. Today shoppers always want to be connected in real time, enchanting, relevant shopping experiences at home, online and in the store or we can say everywhere, on any device. As a result, beacons enters to the world of retailers‟, which is one of the leading ways to enhance in store experience by connecting with customers through their mobile devices. Beacon technology has potential to alter the consumer retail experience dramatically, however it is recent development and so it can be complicated and may be raise some important security and privacy concerns. In this paper we are giving basic fundamental knowledge to the beacon technology, its uses, risks and rewards.
