An Approach To Improve Website Ranking Using Social Media
Keywords:
Social media, SMO, Page Ranking, SERP, Social media Optimization , SEOAbstract
Searching a web page or websites can be considered as a process of people/users enter the keyword on search
engine and search engine give back a most relevant page based on Query/ Keyword. But result which is returned by the
search engine and ranking of webpage is not efficient according to user/ People requirements. Earlier SEO helps to improve
website ranking and still it is relevant but now a day the craze of Social media is increase which includes technique like RSS
feeds, Social bookmarking sites such as Tumblr, reddit etc as well as social networking sites, such as Facebook, Twitter,
Google+, Pinterest etc. Social Media Optimization (SMO) may also use to generate traffic on a website, promote your
business at the center of social marketing place and increase ranking. In order to improve the ranking of website or
WebPages, we proposed two social media approach which helps in increasing the ranking of website or webpage in SERP.


