An Approach To Improve Website Ranking Using Social Media

Authors

  • Punit R Patel Department of Computer / IT Engineering, Veerayatan Engineering College, Mandvi-Kutch
  • Prof. Kamlesh M Patel Department of Computer Engineering, RK University, Rajkot, India

Keywords:

Social media, SMO, Page Ranking, SERP, Social media Optimization , SEO

Abstract

Searching a web page or websites can be considered as a process of people/users enter the keyword on search
engine and search engine give back a most relevant page based on Query/ Keyword. But result which is returned by the
search engine and ranking of webpage is not efficient according to user/ People requirements. Earlier SEO helps to improve
website ranking and still it is relevant but now a day the craze of Social media is increase which includes technique like RSS
feeds, Social bookmarking sites such as Tumblr, reddit etc as well as social networking sites, such as Facebook, Twitter,
Google+, Pinterest etc. Social Media Optimization (SMO) may also use to generate traffic on a website, promote your
business at the center of social marketing place and increase ranking. In order to improve the ranking of website or
WebPages, we proposed two social media approach which helps in increasing the ranking of website or webpage in SERP.

Published

2015-03-25

How to Cite

Punit R Patel, & Prof. Kamlesh M Patel. (2015). An Approach To Improve Website Ranking Using Social Media. International Journal of Advance Research in Engineering, Science & Technology, 2(3), 14–19. Retrieved from https://ijarest.org/index.php/ijarest/article/view/21