Shalini Singh and Jyoti Mishra (2018) “Effect of Customer Relationship Management on Customer Satisfaction at Reliance Fresh Store, Vadodara”, International Journal of Advance Research in Engineering, Science & Technology, 5(6), pp. 133–140. Available at: https://ijarest.org/index.php/ijarest/article/view/1775 (Accessed: 19 March 2026).